Game over: Don't become a pawn in the cloud storage pricing war

June 26, 2012 Published by  SearchCloudProvider.com Cloud Provider Essentials Cloud storage prices: Avoid turning your MSP business into a commodity Charles Weaver, Ph.D. It seems like managed service providers (MSPs) offering cloud storage services are fighting a losing battle. Not because cloud-based data backup, storage and disaster recovery services are unimportant to customers, but rather due to the way MSPs are setting cloud storage prices. Their pricing strategy is commodity-driven and, thus, self-defeating. This issue isn't unique to storage MSPs. Across the market as a whole, MSPs have tended to compete on price, undercutting each other's rates and subsequently devaluing the worth of their services to customers. Commodity pricing is like dancing -- it takes two to tango. That is, if one MSP drops its price, it's likely a competitor will feel compelled to also offer discounts to effectively compete for customers. MORE ON CLOUD STORAGE PRICING WARS Make cloud storage pricing economical and profitable Cutting cloud storage pricing without eliminating profit margins isn't easy, but solving pricing problems could entice more enterprises into cloudsourcing critical applications. 3 WAYS TO FIND COST-EFFECTIVE STORAGE SOLUTIONS Managing cloud storage: It's not just capacity planning Enterprises are eying cloud storage to support ongoing data growth. This presents a clear opportunity for providers, but only if they can master cloud storage management. LEARN HOW TO BALANCE COST AND CAPACITY MANAGEMENT ABOUT THIS E-NEWSLETTER This e-newsletter is published by SearchCloudProvider.com, part of the TechTarget network. TechTarget provides IT professionals with the resources they need to perform their jobs: Web sites, newsletters, forums, blogs, white papers, webcasts, events and more. Copyright 2012 TechTarget. All rights reserved. Designated trademarks and brands are the property of their respective owners. If you no longer wish to receive Cloud Provider Essentials from SearchCloudProvider.com click to unsubscribe. Unsubscribe requests may take up to 24 hours to process; you may receive additional mailings during that time. A confirmation e-mail will be sent when your request has been successfully processed. Please note, this will not affect any other subscriptions you have signed up for. Contact Us: SearchCloudProvider.com Member Services 275 Grove Street Newton, MA 02466 Contact: Webmaster@techtarget.com When you access content from this newsletter, your information may be shared with the sponsors or future sponsors of that content as described in our Privacy Policy.